Our Brand Our Logo

The ISP logo embodies simplicity and purpose. We believe that the path to success is always looking forward and upward, and this belief is beautifully captured in our Brand Identity and Logo. The logo is designed to symbolize not just growth, but an unwavering ascent.

The ISP logo is made up of the ISP wordmark and unwavering ascent symbol. The logo = wordmark + symbol. The wordmark exudes individuality, strength, and confidence.

But the complete essence of the logo lies in a simple yet powerful symbol that accompanies the wordmark—an arrow. An arrow that is always pointing upwards, never veering in any other direction. It is a beacon of unwavering commitment to growth and success.

The wordmark stands in the colour orange, signifying energy, enthusiasm, success and balance. The arrow gleams in two colours – Green, symbolizing growth, nature, vitality, abundance, and the evergreen pursuit of innovation. And Blue, representing unwavering trust and reliability, the vast potential of the future and the vast possibilities that lay ahead.

The logo also signifies the company's focus on precision and accuracy in its operations and dealings. It reflects resilience in the face of adversity and represents the ability to adapt and evolve while maintaining its upward trajectory. In a world where change is a constant and challenges are aplenty, ISP's logo is a symbol of strength and stability. It narrates the tale of a company that understands that the only way to thrive is to always face onward and look upward.

And so, as ISP continues to make its mark on the world and soar to new heights, our logo becomes a symbol of hope, progress, and the boundless potential of the future.It tells the story of a company that believes in the power of upward momentum, and it inspires all who see it to do the same—elevate themselves and their aspirations to reach greater heights, just like the ISP logo, forever ascending, and never looking back.